LTU students design 20th anniversary logo for MotorCities National Heritage Area

Release Date: May 3, 2018
Image DescriptionPictured with the logo are LTU student Vana Hguyen-Ho of Novi and LTU assistant professor Lilian Crum.

The MotorCities National Heritage Area has begun celebrating its 20th anniversary with special branding designed by students of Lawrence Technological University.

The 20th anniversary logo was unveiled at MotorCities’ annual membership meeting, held April 18 at General Motors Factory One in Flint.

The logo was designed by Woodward & Willis, a student-run, faculty-directed design studio within LTU’s College of Architecture and Design that provides students the opportunity to do real-world work for non-profit clients around metro Detroit. It’s based at LTU’s Detroit Center for Design + Technology, located at the corner of Woodward Avenue and Willis Street in Midtown Detroit.

MotorCities officials thanked Lilian Crum, faculty director of Woodward & Willis, and the students who worked directly with MotorCities on the project, Maddy Laidlaw of Sterling Heights and Vana Hguyen-Ho of Novi.

“This collaboration was a valuable opportunity for students to develop deeper conceptual understanding of providing real-world professional services while operating the studio and practicing their design skills,” said Crum, assistant professor and director of LTU’s Bachelor of Fine Arts programs in Graphic Design and Interaction Design. “By working directly with MotorCities National Heritage Group and attending their annual meeting, they also had a chance to learn more about the organization and its impact on the region.”

“We were very pleased with the work of the Lawrence Tech students,” said Shawn Pomaville-Size, executive director of the MotorCities National Heritage Area. “They astutely took the input and feedback of our staff, and used it to create a logo that incorporates the spirit of our existing brand, while bringing an energy to the celebration of our 20-year history.”

Lawrence Technological University, www.ltu.edu, is a private university founded in 1932 that offers more than 100 programs through the doctoral level in its Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management. PayScale lists Lawrence Tech among the nation’s top 100 universities for the salaries of its graduates, and U.S. News and World Report lists it in the top tier of best Midwestern universities. Students benefit from small class sizes and a real-world, hands-on, “theory and practice” education with an emphasis on leadership. Activities on Lawrence Tech’s 107-acre campus include more than 60 student organizations and NAIA varsity sports.

Headquartered in Detroit, the MotorCities National Heritage Area Partnership is a nonprofit corporation affiliated with the National Park Service that serves 16 counties representing a population of more than 6.5 million. Its mission is to preserve, interpret and promote the region’s rich automotive and labor heritage. Regional programs inspire residents and visitors with an appreciation for how the automobile changed Michigan, the nation, and the world. Find MotorCities on the web at www.motorcities.org; also visit their Facebook page at www.facebook.com/motorcities and follow them on Twitter and Instagram: @MotorCities.

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